Driving AI Adoption at a Global Advertising Firm
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Project Background
A major global advertising firm faced challenges in achieving widespread adoption of its internal AI applications. They needed a strategic approach to overcome user resistance and maximise the value of their AI investments.
Approach
Conduct a thorough assessment of user needs, pain points, and barriers to AI adoption.
Develop tailored change management strategies, including communication plans and engagement initiatives.
Deliver comprehensive training programmes, both in-person and virtually, to equip employees with the skills and knowledge to effectively use the AI applications.
Engage with stakeholders at all levels, including presenting at the company's AGM.
Results
Significant Increase in AI Adoption: Achieved a 35% increase in AI application adoption by Q1 2025.
Improved User Engagement: Fostered a more positive and receptive environment for AI technologies within the organisation.
Enhanced ROI on AI Investments: Enabled the client to realise greater value from their AI investments by driving broader and more effective utilisation.
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